A Reassigned Number Can Trigger A TCPA Lawsuit | Page 19

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A Page From My Business Diary ~

Every day, nearly 100,000 mobile numbers in the U.S. are reassigned. While FCC guidelines suggest a 90-day waiting period, numbers in high-demand areas, such as, say, New York City, may be reassigned even sooner.

This creates a significant compliance risk under the TCPA (Telephone Consumer Protection Act) for businesses making outbound calls.

With Rex Validate, we now offer real-time reassigned number checks to help businesses mitigate this risk.

Why Reassigned Numbers Matter for Compliance

Imagine this:

1. A consumer opts in and provides their phone number for a service.

2. Two weeks later, they deactivate that number.

3. Within 30–60 days, it gets reassigned to someone else.

4. The business calls, assuming they have valid consent—except the number now belongs to a different person, who never agreed to be contacted.

If that new owner files a TCPA lawsuit, it could cost far more than simply validating the number upfront.

How Rex Validate Helps

With our new feature, Rex Validate:

✔ Checks numbers against the FCC’s Reassigned Numbers Database.

✔ Flags leads as invalid if the number has been reassigned.

✔ Works for both aged data (30+ days) and real-time leads to reduce risk.

Who Should Use This?

• Businesses calling aged leads: If you’re working with phone numbers older than 30 days, it is recommended that you scrub against the reassigned database before dialing.
  

• Companies dialing real-time leads: While less common, fraudulent actors may intentionally submit reassigned numbers to bait businesses into TCPA violations. Checking even fresh leads can add a layer of protection.

A Cost-Effective Compliance Solution

Yes, checking reassigned numbers comes at a cost—but it’s far less expensive than a TCPA lawsuit. By aggregating volume across clients, Rex Validate secures competitive rates that are more affordable than if businesses transacted individually.

This feature is now available either as a standalone service or as part of an existing validation campaign.

The application process for access to the FCC’s database takes time, but we’ve navigated it successfully so you can get this feature quickly and easily. If compliance is a priority for your business, let’s talk about getting you set up.

To learn more email me at [email protected].

Catch My Latest Posts From LinkedIn ~

1. What Right Marketing Gets You

2. The Hilarious Cartoon That Perfectly Captures RJ’s Leash Problem

3. The Shimmer CTA Buttons Experiment

Meet Jennine ~

Jennine Rexon is the President of REX Direct, a pioneering performance marketing agency founded in 2001. Under her leadership, REX Direct has become a leading force in generating high-quality leads across various sectors, including home improvement, legal, health and wellness, market research, travel, and personal finance. Known for her relentless curiosity and passion for technology and creativity, Jennine is dedicated to driving innovation in the field. This September, Jennine launched REX Martech, a new technology company focused on advancing performance marketing—details of which she shares exclusively in this newsletter. Outside of work, Jennine enjoys practicing yoga, spending quality time with her family, and doting on her loyal dog, RJ.