REX Talks

REX Talks

Jennine's monthly reflections on the ideas and trends shaping the future of performance marketing

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AI Personal Assistants Are Coming. Is Lead Generation Ready?

AI Personal Assistants Are Coming. Is Lead Generation Ready?

Your next lead might not be human. As personal AI assistants take over more of the consumer journey, the rules of digital marketing, lead generation, and pay-per-call may need to change.

Jennine Rexon
Jennine Rexon
Leveling Up Pay-Per-Call

Leveling Up Pay-Per-Call

Better call scoring, healthier ping traffic, and stronger protection for caller data.

Jennine Rexon
Jennine Rexon
We’re Teaching AI How Our Business Works

We’re Teaching AI How Our Business Works

I’m testing how AI workers can connect our systems and reduce repetitive work. We’re starting to see where the real value may be.

Jennine Rexon
Jennine Rexon
Testing OpenAI Ads: My First Takeaways

Testing OpenAI Ads: My First Takeaways

What I'm learning from testing one of newest traffic channels to hit the marketing industry in a while.

Jennine Rexon
Jennine Rexon
This Month in Performance Marketing

This Month in Performance Marketing

This month, much of my thinking centered on how AI is reshaping the economics, infrastructure, and governance of marketing. More importantly, what businesses should be doing now to prepare for what's next.

Jennine Rexon
Jennine Rexon
Building For A Fraud-free Future

Building For A Fraud-free Future

One year of Rex Martech. What we’ve learned about fraud, validation, and why short-term pain leads to long-term survival. Catch it all in this newsletter issue.

Jennine Rexon
Jennine Rexon
From LeadsCon to Lead Checks: What’s New at Rex Validate | Page 21

From LeadsCon to Lead Checks: What’s New at Rex Validate | Page 21

Back from LeadsCon and back to building. In this edition, I’m sharing some quiet but meaningful updates we've made to Rex Validate. From new client-facing features to a behind-the-scenes, look at how we're using better data to reduce false negatives (and unlock more good leads).

Jennine Rexon
Jennine Rexon
The Approach Of Knowing Who's Ready To Buy | Page 20

The Approach Of Knowing Who's Ready To Buy | Page 20

Rex Martech is enhancing lead generation through predictive modeling and intent validation. Learn about our latest efforts to improve lead quality, reduce acquisition costs, and help businesses make more data-driven decisions.

Jennine Rexon
Jennine Rexon
A Reassigned Number Can Trigger A TCPA Lawsuit | Page 19

A Reassigned Number Can Trigger A TCPA Lawsuit | Page 19

One wrong call could mean a lawsuit. With 100,000 numbers reassigned daily, it’s wise to check the reassigned number database before calling the lead. Rex Validate now has this capability. Learn more in today's newsletter.

Jennine Rexon
Jennine Rexon
Turning a Vendor Shake-Up into a Win | Page 18

Turning a Vendor Shake-Up into a Win | Page 18

Losing a vendor led us to a better, more cost-effective solution—right when we needed it most. Here’s how it happened...

Jennine Rexon
Jennine Rexon
Bad Data In, Bad Data Out | Page 17

Bad Data In, Bad Data Out | Page 17

We tackled another key challenge with Rex Validate—lead forms without front-end address validation. We introduced a feature to help, but the real fix starts upstream. Here’s why it matters...

Jennine Rexon
Jennine Rexon
One Conversation At ASW25 Left A Lasting Impression | Page 16

One Conversation At ASW25 Left A Lasting Impression | Page 16

Last week, we concluded ASW 2025. Rex Validate initiated engaging discussions, and one comment resonated with me: someone using a similar internal solution felt they didn’t need our tool, but their feedback was noteworthy. Here’s why it mattered...

Jennine Rexon
Jennine Rexon
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