The Approach Of Knowing Who's Ready To Buy | Page 20

Welcome to my business diary! Here, I’ll be sharing my journey of building Rex Martech from the ground up. You’ll get an insider’s view of the highs, lows, and everything in between—from achieving technical milestones to navigating legal and financial challenges.

Whether you’re an aspiring entrepreneur or simply curious, this will give you a raw, authentic look at the process of launching a tech startup.

In addition, I will also share my LinkedIn posts from the previous week (listed below). Feel free to join the conversations and express your thoughts.

If you enjoy the content, don’t forget to subscribe and share it with your network!

A Page From My Business Diary ~

I’ve always been driven by a passion for helping businesses thrive through the power of meaningful connections. This passion led to the creation of Rex Martech.

Over the past few weeks, I’ve focused on predictive modeling and intent validation to enhance lead quality, reduce acquisition costs, and empower businesses to make smarter, more confident decisions.

Standard Information Systems Partnership: A Step Forward

In an exciting update, we’ve successfully integrated Rex Validate into Standard Information’s ping post platform.

This integration allows Standard Information’s users to easily access our lead validation tools, with no technical jargon or binding contracts.

Phone validation, email validation, and home service validation are now live on the platform, making it easier than ever for businesses to optimize their lead flow.

This partnership enhances efficiency, improves lead quality, and reduces acquisition costs, all at a competitive price from Standard Information.

We’re thrilled about how this partnership is helping us make lead validation more accessible and efficient for businesses.

Building Smarter Models for Predictive Analytics

On the predictive modeling front, we’ve been analyzing propensity scores for industries like roofing and solar energy, using data such as roof age and roof size to predict lead need.

However, we’ve encountered a challenge: the timing of processing these models.

While we’ve been working with a third-party vendor to incorporate these insights into a real-time algorithm, there’s a delay in processing that we’re working to fix. We’re testing internally to determine whether this can be seamlessly integrated into our system for real-time use.

The Challenges of Intent Validation

We’re also continuing to refine our intent validation approach. It’s no longer just about validating the data, but about verifying the intent behind it.

For example, if a lead has a brand-new roof, offering roofing services no longer makes sense. We’re identifying intent signals that can be integrated automatically into our validation tools, ensuring we only target high-value opportunities.

Learning and Adapting: The Road Ahead

The journey hasn’t been without its hurdles. We’re still working with third-party models and collecting data to build more accurate, in-house models.

Our long-term goal is to own the predictive models ourselves, so we can better control the process and make smarter, faster decisions.

The insights we’ve gained have been invaluable, and while we’re not quite there yet, the learning process has put us in a great position to move forward.

As we continue to refine Rex Validate and our predictive capabilities, I am excited about the potential of integrating more data points to increase accuracy, improve conversion rates, and help businesses make data-driven decisions with confidence.

Our journey with predictive modeling and intent validation is just beginning, and I can’t wait to continue improving and optimizing for the future.

We Are Headed To LeadsCon!

LeadsCon 2025 is coming up on April 7–9 at the MGM Grand in Las Vegas.

It’s the perfect chance to meet industry peers and discuss key topics like compliance updates, AI-driven acquisition models, and performance strategies.

As businesses adapt to regulatory changes and optimize lead flow, Rex Direct and Rex Validate will be part of our conversation.

Vito and I will be there. Let’s connect before or after the event. You can begin by emailing me at [email protected].

Catch My Latest Posts From LinkedIn ~

1. When Does "Better Communication" Become Too Much?

2. Action Opens Doors You Didn’t Know Existed

3. The Philadelphia Flower Show: An Escape in Nature

4. Leadership Is About Guidance, Not Just Action

5. Zentangles: Finding Clarity Through Creativity

Meet Jennine ~

Jennine Rexon is the President of REX Direct, a pioneering performance marketing agency founded in 2001. Under her leadership, REX Direct has become a leading force in generating high-quality leads across various sectors, including home improvement, legal, health and wellness, market research, travel, and personal finance. Known for her relentless curiosity and passion for technology and creativity, Jennine is dedicated to driving innovation in the field. This September, Jennine launched REX Martech, a new technology company focused on advancing performance marketing—details of which she shares exclusively in this newsletter. Outside of work, Jennine enjoys practicing yoga, spending quality time with her family, and doting on her loyal dog, RJ.