Additional Development Resources Despite Uncertainty? | Page 6

Welcome to week 5 of my business diary! Here, I’ll be sharing my journey of building Rex Martech from the ground up. You’ll get an insider’s view of the highs, lows, and everything in between—from achieving technical milestones to navigating legal and financial challenges.

Whether you’re an aspiring entrepreneur or simply curious, this will give you a raw, authentic look at the process of launching a tech startup.

In addition, I will also share my LinkedIn posts from the previous week (listed below). Feel free to join the conversations and express your thoughts.

If you enjoy the content, don’t forget to subscribe and share it with your network!

A Page From My Business Diary ~

I am almost finished with Rex Martech’s contract transition - just one left. That means we can start building 3rd party integrations into Rex Validate and test. Exciting stuff!

This week my development team leader took a well-deserved break. As a result, progress slowed. I used this time to refine our roadmap. I'm optimistic about launching our first product in the coming weeks, showcasing our team's innovation and making a positive impact on the lead generation industry.

Balancing Priorities and Strategic Investments

As I continue to build out Rex Martech, I find myself at a crossroads between prioritizing our first product release and the resources needed for Rex Direct to be compliant with 1 to 1 legislative changes.

Widely used lead management systems are starting to roll out standards and there is a huge learning curve for us as publishers and as an agency to integrate using our technical expertise. Both projects are critical, but each comes with its own resource demands.

The real question is—do I make the additional investment in development resources to get things done faster, despite the inherent costs?

I’m carefully considering when hiring additional help is worth the risk, especially when there’s so much uncertainty around Rex Martech’s revenue potential.

Our current development team is intimately familiar with the software. Hiring could speed things up, but there’s a trade-off. Onboarding new developers will take time—they’d need to understand the business, integrations, and code before they can contribute effectively. I’m not sure its worth it yet. Once I see progress with sales, this decision will be a no brainer. For now though, I think my best bet is patience.

Patience is not my strong suit. As a result, I will need to “sit on my hands” and force myself to breath normally. I’m excited about this initiative and its potential, but would prefer it happened yesterday. Such is an entrepreneur’s life.

Prioritizing resources and managing progress is a balancing act I will need to focus on over the next few weeks. It’s imperative that both Rex Direct and Rex Martech successfully navigate challenges regardless of the inherent time it takes.

Catch My Latest Posts From LinkedIn ~

1. Reclaiming The Weekend With A Simple Puzzle

2. Do Small, Well-Knit Teams Perform Better Than Larger Ones?

3. Innovating Comparison Sites with FindMyFoodQuiz.com

Meet Jennine ~

Jennine Rexon is the President of Rex Direct, a pioneering performance marketing agency established in 2001. Under her leadership, Rex Direct has risen to prominence as a top-tier lead generator across diverse verticals including home improvement, moving, legal, market research, health and wellness, travel and personal finance. Jennine's insatiable thirst for knowledge, coupled with her passion for technology and creativity, fuels her commitment to innovation. Beyond her professional pursuits, she finds joy in practicing Yoga, cherishing moments with her family, and doting on her loyal canine companion, RJ.