'Lead Validation - 1st "Bolt-On" Selected for Development' | Page 4

Welcome to week 3 of my new business diary! Here, I’ll be sharing my journey of building Rex Martech from the ground up. You’ll get an insider’s view of the highs, lows, and everything in between—from achieving technical milestones to navigating legal and financial challenges.

Whether you’re an aspiring entrepreneur or simply curious, this will give you a raw, authentic look at the process of launching a tech startup.

In addition, I will also share my LinkedIn posts from the previous week (listed below). Feel free to join the conversations and express your thoughts.

If you enjoy the content, don’t forget to subscribe and share it with your network!

A Page From My Business Diary ~

At Rex Martech, I've made steady strides over the past week.

I've secured a company credit card, obtained our official phone number, and am steadily building the website landing page. All these steps bring me closer to my goal of becoming a recognizable entity.

Introducing Rex Validate

The most significant decision I’ve made with my team is to prioritize the launch of our comprehensive lead validation tool, 'Rex Validate.' This tool is a direct reflection of our learnings at Rex Direct, where implementing a similar technology revolutionized our lead quality and solidified our relationships with lead buyers.

Rex Validate includes multiple layers of validation, including advanced checks and fraud detection features that go beyond what's available in the traditional marketing stack.

This should be an easy sell to lead generators, brands and agencies that want to improve quality. But I'd be remiss if I didn't address the concerns that come with such a product and the timing of its launch.

Balancing Lead Volume and Quality

Lead validation - especially one as thorough as Rex Validate - could potentially reduce the volume of leads further! Given the current state of the market where lead volumes are shrinking due to 1 to 1 concerns, I'm wondering how receptive companies will be to a tool that may reduce these numbers further. Plus, it will cost even more to generate leads of this caliber.

That being said, I'm a firm believer in the long-term benefits of focusing on lead quality.

Quality leads foster stronger, lasting relationships. And, if relationships last longer, that means greater benefit for everyone over time. I’m looking to sell to likeminded companies.

Bigger picture - if I can get Rex Validate into the hands of enough companies, we could potentially elevate the standard for the entire lead generation industry - where most, if not every lead, is better than its ever been before the product’s launch.

Maintaining Momentum

My focus, at present, is on taking at least one progressive step each day with Rex Martech, ensuring that momentum is maintained leading up to our product launch.

Part of this process has involved a comprehensive review and renegotiation of contracts with our third-party technology partners. This step is integral to ensure alignment with our platform's integrated systems and our pricing model.

Simultaneously, I find myself in the throws of deciding on a server strategy. Although the current solution might not be a long-term one, it serves as a robust starting point. My aim is to finalize the business and technical aspects of these integrations by next week.

Despite the numerous tasks and challenges, especially balancing resources including my time, I remain committed to driving Rex Martech forward each day. With each step, regardless of how big or small, I move closer to our goals and vision for the new company.

Catch My Latest Posts From LinkedIn ~

1. R.E.A.C.H. Standards 2.0 and the Pre-Checking Debate

2. From CPL to CPC: Driving Traffic To Client’s Landing Page

3. Mid-Form Leads: A Solution For The Changing Lead Generation Landscape

Meet Jennine ~

Jennine Rexon is the President of Rex Direct, a pioneering performance marketing agency established in 2001. Under her leadership, Rex Direct has risen to prominence as a top-tier lead generator across diverse verticals including home improvement, moving, legal, market research, health and wellness, travel and personal finance. Jennine's insatiable thirst for knowledge, coupled with her passion for technology and creativity, fuels her commitment to innovation. Beyond her professional pursuits, she finds joy in practicing Yoga, cherishing moments with her family, and doting on her loyal canine companion, RJ.