From Zero to Revenue in Just 10 Weeks | Page 11

Welcome to week 10 of my business diary! Here, I’ll be sharing my journey of building Rex Martech from the ground up. You’ll get an insider’s view of the highs, lows, and everything in between—from achieving technical milestones to navigating legal and financial challenges.

Whether you’re an aspiring entrepreneur or simply curious, this will give you a raw, authentic look at the process of launching a tech startup.

In addition, I will also share my LinkedIn posts from the previous week (listed below). Feel free to join the conversations and express your thoughts.

If you enjoy the content, don’t forget to subscribe and share it with your network!

Quick Note ~

As we gear up to roll out REX Validate, we have only one more slot available for beta testing. If you're keen on taking it for a spin before year-end, please reach out to me at [email protected].

This is a fantastic opportunity to get an early sneak peek into how to improve lead quality in 2025. Test the product now for free.

A Page From My Business Diary ~

Last week we did several presentations and fine-tuned each successive one based on feedback. And let me tell you – the journey has been incredibly rewarding.

Addressing inquiries, understanding perspectives, and integrating valuable insights into our sales process has ben exciting. We're not just refining our documentation; we're growing, evolving, and gaining clarity about our product’s requirements and the sales/onboarding process.

Learnings from Beta Testing

Embarking on the journey with potential clients has been a truly enriching experience. They’ve brought to the table insightful questions and valuable feedback, which made us pause and reflect.

Through this beta process, we've identified a few minor areas for improvement within our platform. We're currently in the process of enhancing some functionality and adjusting a few reports to ensure they are more user-friendly and provide the information requested.

This process, akin to a dress rehearsal, is allowing us to elevate our product to the next level, refining it to instill the confidence we need to transition the product into full production next year.

Onboarding Beta Clients

We recommend that beta testers send us a sample file to run through their customized lead and fraud validation campaigns via batch file upload process. Sometimes we are sending data through various configurations of the campaigns to find the best combination of applications to find the ultimate solution.

Testing in this way, allows us to gauge the impact our algorithms will have on their business. Together we review results and make personalized recommendations regarding next steps.

The Balancing Act - Cost, Volume, Quality

Our review of the beta results takes into account years of experience in the lead generation industry. We know that validation, like many things in life, is a balancing act. We need to navigate between cost, volume and quality. Over validating, while seems like a thorough approach, can actually be counterproductive. It could lead to inflated costs and an unnecessary reduction in volume.

By running various scenarios and gaining a deep understanding of the potential client's business model, we can craft a strategy that aligns seamlessly with their needs.

Beta Client’s First Impressions

We recently identified a fraud and validation solution for a beta client who is now interested in being our first paying customer.

To summarize, the client said they were not only impressed with our services but also that:

A Paying Customer? Wait! We’re Not Ready!

We hadn't anticipated onboarding paying customers so swiftly and found ourselves scrambling to put together the final touches to go live. My priority now has shifted to finalizing the service contract and the Stripe integration.

While we work on the paperwork, our beta client is proactively working on integrating the API calls into their websites. It's a beautiful synergy of efforts, mirroring our shared commitment to making this partnership a resounding success.

The road ahead looks promising.

Catch My Latest Posts From LinkedIn ~

1. The Inexpensive Fix for Better Video Calls

2. Is Work-Life Balance the New ‘Un-American’?

3. Pitch Deck in 24 Hours with AI and Teamwork

Meet Jennine ~

Jennine Rexon is the President of REX Direct, a pioneering performance marketing agency founded in 2001. Under her leadership, REX Direct has become a leading force in generating high-quality leads across various sectors, including home improvement, legal, health and wellness, market research, travel, and personal finance. Known for her relentless curiosity and passion for technology and creativity, Jennine is dedicated to driving innovation in the field. This September, Jennine launched REX Martech, a new technology company focused on advancing performance marketing—details of which she shares exclusively in this newsletter. Outside of work, Jennine enjoys practicing yoga, spending quality time with her family, and doting on her loyal dog, RJ.