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  • In Today's Newsletter - Coopertition, Rising Costs, and the AI Evolution | May 21

In Today's Newsletter - Coopertition, Rising Costs, and the AI Evolution | May 21

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May 21, 2024

This week, I'll delve into Coopertition in lead generation and its potential for innovation. I'll address the concerning trend of escalating costs in generating high-quality leads. Lastly, I'll explore how the rapid evolution of AI technologies from OpenAI and Google boosts efficiency but also poses challenges in maintaining competitiveness.

Without further ado, here’s a glimpse into what you’ve missed on LinkedIn last week:

In the lead generation industry, I see concerns about coopertition due to fears of strategy theft. Despite this, I believe sharing non-sensitive knowledge is beneficial, especially for smaller organizations. While protecting strategies is crucial, cooperation can lead to innovation.

Diminishing profitability due to escalating validation costs led us to pause and optimize campaigns, resulting in lower volumes despite increased CPL. Quality leads are expensive, and with upcoming TCPA rules, raising buyer pricing seems necessary. This trend raises concerns about lead affordability and availability.

The rapid evolution of AI technologies from OpenAI and Google enhances efficiency but demands that we stay updated to remain competitive. While Google's AI integration has minimal impact on key keywords, swiftly adopting AI poses a challenge. This raises the question: are AI technologies in marketing essential investments?

Meet Jennine.

Jennine Rexon is the President of Rex Direct, a pioneering performance marketing agency established in 2001. Under her leadership, Rex Direct has risen to prominence as a top-tier lead generator across diverse verticals including home improvement, moving, legal, market research, health and wellness, travel and personal finance. Jennine's insatiable thirst for knowledge, coupled with her passion for technology and creativity, fuels her commitment to innovation. Beyond her professional pursuits, she finds joy in practicing Yoga, cherishing moments with her family, and doting on her loyal canine companion, RJ.