In Today's Newsletter: Introducing Pre-Ping.io, the Website Flow Evolution, and Strawberry Picking | June 11

This week, I introduced a tool to enhance marketing ROI for businesses and discussed the evolving technology in website flow for lead generation. I wrapped up by sharing my experience of going strawberry picking.

Without further ado, here’s more of what I’ve shared on LinkedIn last week:

Introducing Pre-Ping[.]io - a tool for businesses to target specific customers efficiently, reducing duplicate leads. It verifies viewers against suppression or buyer lists, ensuring precise ad targeting and maximizing ROI while maintaining data privacy. Available for monthly licensing, this PII-safe seamlessly integrates into existing marketing tech stacks.

Over the years, the lead generation industry has evolved significantly, particularly in website flow creation. From basic software two decades ago to today's advanced tools, rapid iteration and tech advancements are key for effective campaigns. The future possibilities are exciting.

I recently enjoyed a lovely day strawberry picking at a farm with my family and a few friends, a tradition we've cherished for years. Standing in the lush fields, plucking juicy red berries brought immense joy. Despite the messy kitchen from making treats, the memories created were priceless. See the actual photo on LinkedIn.

Meet Jennine.

Jennine Rexon is the President of Rex Direct, a pioneering performance marketing agency established in 2001. Under her leadership, Rex Direct has risen to prominence as a top-tier lead generator across diverse verticals including home improvement, moving, legal, market research, health and wellness, travel and personal finance. Jennine's insatiable thirst for knowledge, coupled with her passion for technology and creativity, fuels her commitment to innovation. Beyond her professional pursuits, she finds joy in practicing Yoga, cherishing moments with her family, and doting on her loyal canine companion, RJ.