In Today's Newsletter: Life as a Temporary Empty Nester, Inflation Mitigation, and Travel Savings | July 02

Last week, I shared my experience adjusting to a temporary empty nester’s life with my boys currently in Spain. I also explored how diversifying portfolios can cushion the impact of inflation on lead generation businesses. Lastly, I detailed a method that has helped me save on travel costs by maximizing my travel points.

Without further ado, here’s more of what I’ve shared on LinkedIn last week:

As I relax on my living room couch, I notice the unusual silence in our once lively home. With our boys away in Spain or living across the country, I'm experiencing empty nesting for the first time. The absence of their laughter and nightly routines has brought a surreal calmness, offering a glimpse into the next phase of my life.

A diversified client portfolio buffers the lead generation industry from macroeconomic inflation. For example, while high-cost projects like roofing may see reduced conversions during inflation, legal services remain relatively stable due to their settlement-based fees. The key, thus, is to balance across diverse industry verticals to help maintain stability through economic fluctuations.

I optimized my travel points for an upcoming UK trip by leveraging a two-for-one deal for hotel stays and utilizing credit card partnerships to slash airfare costs. Inspired by a travel points expert, I diversified my approach to points management across multiple loyalty programs, achieving significant savings and highlighting the value of strategic points utilization.

Meet Jennine.

Jennine Rexon is the President of Rex Direct, a pioneering performance marketing agency established in 2001. Under her leadership, Rex Direct has risen to prominence as a top-tier lead generator across diverse verticals including home improvement, moving, legal, market research, health and wellness, travel and personal finance. Jennine's insatiable thirst for knowledge, coupled with her passion for technology and creativity, fuels her commitment to innovation. Beyond her professional pursuits, she finds joy in practicing Yoga, cherishing moments with her family, and doting on her loyal canine companion, RJ.