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- Is This Tool Poised to Dominate Web-Based Inbound Calls?
Is This Tool Poised to Dominate Web-Based Inbound Calls?
In Today's Newsletter - TrueCall's Potential Impact, RexDirect's Improved Lead Contact Rates, and Insights From Esther Perel's Live Show
This week, join me as I discuss TrueCall's potential on web-based inbound calls, how RexDirect has doubled their lead contact rates, and my insights from an evening out with my friend and Esther Perel, a relationship therapist.
If you haven't caught up yet, here’s a glimpse into what you’ve missed on LinkedIn:
I've had my doubts about pay-per-call affiliate marketing due to past disappointments, but TrueCall restores trust in web-based inbound calls. Despite not covering offline calls or Google Call Ads, TrueCall's simplicity and its founder's track record inspire optimism about its impact on the industry.

We've doubled our long-form lead contact rates from 10-15% to 30-50%, thanks to strategic advancements. This opens up a prime opportunity for clients to engage receptive consumers and drive sales. I encourage them to refine their sales strategies to maximize conversions. Learn more about this journey.

A poignant moment occurred when I went to a show by Esther Perel. She led a discussion on relationships, prompting us to reflect on our past experiences, and had us illuminate our phones to show shared emotional pain. It was a powerful reminder that we're not alone in our struggles.

Meet Jennine.
Jennine Rexon is the President of Rex Direct, a pioneering performance marketing agency established in 2001. Under her leadership, Rex Direct has risen to prominence as a top-tier lead generator across diverse verticals including home improvement, moving, legal, market research, health and wellness, travel and personal finance. Jennine's insatiable thirst for knowledge, coupled with her passion for technology and creativity, fuels her commitment to innovation. Beyond her professional pursuits, she finds joy in practicing Yoga, cherishing moments with her family, and doting on her loyal canine companion, RJ.