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Jennine's Weekly Reflections - April 2nd

Leadership Lessons, MSAs for the Lead Generation Industry & Empowering Women

April 02, 2024

This week, I reflect on the power of direct communication and resilience, propose a collaboration within the lead generation industry, and emphasize the importance of women-focused organizations. Join me in exploring these impactful themes of leadership, industry collaboration, and empowerment.

PAUSE & TAKE NOTE: Rex Direct is gearing up for the lead generation industry's pinnacle event – LeadsCon 2024 in Las Vegas. See what this is about!

Through illness, I discovered the importance of direct communication and the resilience of my team. Their support emphasized the essence of leadership: trust and authenticity. Here, I share how effective leadership and teamwork prevail despite physical challenges.

https://www.linkedin.com/posts/rexdirect_leadership-team-communication-activity-7179479155451846658-UkCI?utm_source=share&utm_medium=member_desktop

An important post where I propose collaboration in the lead generation industry to create standard Master Service Agreements (MSA), thus saving time and money. This initiative aims to streamline transactions and adapt to evolving legislation, promoting efficiency in contract processes.

https://www.linkedin.com/posts/rexdirect_leadgeneration-performancemarketing-msa-activity-7178755544084582400-02M6?utm_source=share&utm_medium=member_desktop

I firmly believe in the importance of women-focused organizations for professional empowerment. They provide a supportive platform for women to connect and build relationships, regardless of hierarchy. With this post, I urge fellow women in the performance marketing industry to actively enroll in such groups for empowerment and awareness.

https://www.linkedin.com/posts/rexdirect_women-focused-organizations-are-not-just-activity-7178031774902411267-4jbO?utm_source=share&utm_medium=member_desktop

Meet Jennine.

Jennine Rexon is the President of Rex Direct, a pioneering performance marketing agency established in 2001. Under her leadership, Rex Direct has risen to prominence as a top-tier lead generator across diverse verticals including home improvement, moving, legal, market research, health and wellness, travel and personal finance. Jennine's insatiable thirst for knowledge, coupled with her passion for technology and creativity, fuels her commitment to innovation. Beyond her professional pursuits, she finds joy in practicing Yoga, cherishing moments with her family, and doting on her loyal canine companion, RJ.