Jennine's Weekly Reflections - April 10th

This week, I highlight our success with a quick-service restaurant, generating 4 million subscribers. Next, I reflect on our Big Hairy Audacious Goal (BHAG) which is delivering top-quality leads. Finally, I share my thought on "Special Ops: Lioness" shedding light on female leaders' work-life balance.

If you haven't caught up yet, here’s a glimpse into what you’ve missed on LinkedIn:

Success Story - A Partnership With Rex Direct

At Rex Direct, with a leading quick-service restaurant, we generated over 4 million validated subscribers and reactivated 65% of dormant users using our double opt-in model. This collaboration exemplifies the power of client synergy in driving acquisition and retention efforts.

Chasing Excellence - Our BHAG at Rex Direct

As I ponder Rex Direct's mission, I'm reminded of our 'Big Hairy Audacious Goal' (BHAG): to provide the highest quality leads and calls in our industry. With our talented team and cutting-edge tech, we're dedicated to making this vision a reality.

Insights from 'Special Ops: Lioness’

Reflecting on "Special Ops: Lioness," it resonated deeply with me, echoing discussions from a recent LeadGen Webinar about gender balance. The portrayal of female leaders navigating work-life balance is both powerful and poignant, offering lessons in resilience and prioritization.

Meet Jennine.

Jennine Rexon is the President of Rex Direct, a pioneering performance marketing agency established in 2001. Under her leadership, Rex Direct has risen to prominence as a top-tier lead generator across diverse verticals including home improvement, moving, legal, market research, health and wellness, travel and personal finance. Jennine's insatiable thirst for knowledge, coupled with her passion for technology and creativity, fuels her commitment to innovation. Beyond her professional pursuits, she finds joy in practicing Yoga, cherishing moments with her family, and doting on her loyal canine companion, RJ.