Jennine's Weekly Reflections - April 23rd

This week, I discuss my experience at a gathering at LeadsCon, encouraging the industry to host more niche sessions. I also talk about the underrepresentation of strong female voices in marketing, highlighting Emily Golden and her colleague's efforts through their free webinar. Lastly, I stress the value I find in unwinding with audiobooks after a taxing day.

If you haven't caught up yet, here’s a glimpse into what you’ve missed on LinkedIn:

Insights from a LeadsCon Gathering

I had the pleasure of joining a small gathering of seasoned pay-per-call marketers at LeadsCon, hosted by AI Rudder. The intimate setting allowed for focused dialogue, away from the usual conference chaos. Reflecting on this, I'm intrigued by the idea of our industry organizing more niche-focused mastermind sessions for experienced practitioners like us.

Empowering Women's Voices - Join the Conversation

There is a lack of strong female voices in performance marketing. Some women naturally assert themselves, but many struggle to self-advocate. In a chat with my friend Emily Golden, we discussed how this holds us back. Emily, along with her colleague are addressing this barrier with a free webinar on April 25th.

Discovering Repose Through Audiobooks

In this post, I emphasize my need to unwind after a taxing day, by sharing my nightly habit of listening to audiobooks. They offer an escape from stress, immersing me in imaginative worlds and promoting relaxation. Suggestions for new audiobooks are welcome!

Meet Jennine.

Jennine Rexon is the President of Rex Direct, a pioneering performance marketing agency established in 2001. Under her leadership, Rex Direct has risen to prominence as a top-tier lead generator across diverse verticals including home improvement, moving, legal, market research, health and wellness, travel and personal finance. Jennine's insatiable thirst for knowledge, coupled with her passion for technology and creativity, fuels her commitment to innovation. Beyond her professional pursuits, she finds joy in practicing Yoga, cherishing moments with her family, and doting on her loyal canine companion, RJ.