Key Progress and Upcoming Beta Phase | Page 8

Welcome to week 7 of my business diary! Here, I’ll be sharing my journey of building Rex Martech from the ground up. You’ll get an insider’s view of the highs, lows, and everything in between—from achieving technical milestones to navigating legal and financial challenges.

Whether you’re an aspiring entrepreneur or simply curious, this will give you a raw, authentic look at the process of launching a tech startup.

In addition, I will also share my LinkedIn posts from the previous week (listed below). Feel free to join the conversations and express your thoughts.

If you enjoy the content, don’t forget to subscribe and share it with your network!

A Page From My Business Diary ~

I’ve just organized the folders containing all our finalized contracts with third-party providers—a milestone I’m thrilled to announce is now complete. Each contract represents a key building block, establishing a solid foundation for our partnerships and setting us up for smooth collaboration as we move forward.

As we continue to polish the facets of Rex Martech, I can't help but feel a surge of anticipation. We've been meticulously refining our pricing and testing processes, and I'm proud to say that we're inching closer to our launch.

With these essential components coming together beautifully, it's time for me to shift my focus on our marketing strategies and the potential for scaling.

One of the new elements that I've had to dive headfirst into is constructing business models. Seeking feedback on these models has been nothing short of enlightening. It's helping us refine our approach, and I feel confident that we're moving in the right direction.

Exploring a New Idea…

I've been toying with a novel concept that thrills me to the core - introducing the "Rex Martech Certified" label.

This certification entails our commitment to quality assurance. Essentially, it’s an emblem that marks a lead that has successfully journeyed through our rigorous validation process. This ensures the lead meets the highest industry standards of quality and validation.

I'm excited to bring this idea to life, explore its potential, and contribute to the betterment of our industry. As always, I welcome your thoughts and feedback!

Beta Testing on the Horizon

As we prepare to migrate Rex Direct over to Rex Validate, our next crucial step is conducting parallel testing. If all goes well, it should be completed by the end of this week. Once that’s done, we’ll reach out to potential beta testers.

We’re seeking three entities to start in November, each representing our core audiences: a publisher or owned-and-operated lead generator, an agency or aggregator, and a brand (typically an end buyer). If you or someone you know is interested, please reach out. This test period is free in exchange for feedback on the platform.

The High-Level Value Proposition:

• Leverages industry-specific best practices in lead validation and fraud detection across home services, personal finance, and legal sectors.

• Provides a single integration point with access to 14+ leading validation and fraud detection technologies.

• Cost-effective, offering volume discounts and flexibility with no long-term contracts.

Every week, we’re getting closer to launch, and it’s exciting to see this vision evolve. Just weeks ago, this was a concept; now, all the pieces are coming together. It’s challenging, but seeing it take shape step by step makes all the effort worthwhile.

Stay tuned as we move toward the beta launch!

Catch My Latest Posts From LinkedIn ~

1. The Call Transfer Process: Evolving Strategies

2. Pushing Boundaries: Vince McMahon's Approach to Business

3. Navigating Integration Chaos: The Need for Standards

Meet Jennine ~

Jennine Rexon is the President of Rex Direct, a pioneering performance marketing agency established in 2001. Under her leadership, Rex Direct has risen to prominence as a top-tier lead generator across diverse verticals including home improvement, moving, legal, market research, health and wellness, travel and personal finance. Jennine's insatiable thirst for knowledge, coupled with her passion for technology and creativity, fuels her commitment to innovation. Beyond her professional pursuits, she finds joy in practicing Yoga, cherishing moments with her family, and doting on her loyal canine companion, RJ.