LinkUnite Recap, Goal-Based Management, and Balancing Familiarity with Innovation | July 09

Last week, I shared insights from attending the LinkUnite event, highlighting its positive impact on females in the performance marketing industry. I also explored the benefits of adopting a goal-based management style in business. Lastly, I discussed balancing novelty with routine, both personally and professionally, to keep life exciting.

Without further ado, here’s more of what I’ve shared on LinkedIn last week:

I returned from an inspiring LinkUnite conference in Nashville, which made significant strides in addressing women's challenges in performance marketing. The event featured excellent content and fostered an atmosphere of transparency and support. Increased participation highlighted the growth of women eager to impact the industry.

When listening to a podcast discussing goal-based management, which focuses on results over hours worked, I realized something. At Rex Direct Net, Inc., we've embraced this culture, prioritizing mutual respect and trust to foster long-term commitment and efficiency. This management style is one of my proudest achievements in our 22+ years.

Reflecting on my life - raising kids, running a business for over two decades, and nurturing a long marriage - has led me to ponder how to keep excitement amidst routine. A podcast explored finding balance between seeking new experiences and comfort in familiarity. I apply this approach at Rex Direct, blending new technologies with established methods to keep our team engaged and our company dynamic.

Meet Jennine.

Jennine Rexon is the President of Rex Direct, a pioneering performance marketing agency established in 2001. Under her leadership, Rex Direct has risen to prominence as a top-tier lead generator across diverse verticals including home improvement, moving, legal, market research, health and wellness, travel and personal finance. Jennine's insatiable thirst for knowledge, coupled with her passion for technology and creativity, fuels her commitment to innovation. Beyond her professional pursuits, she finds joy in practicing Yoga, cherishing moments with her family, and doting on her loyal canine companion, RJ.