Rex Direct's New TCPA Product and the Strategic September Session | August 05

Last week on LinkedIn, I unveiled Rex Direct's latest initiative: a new TCPA-compliant product designed to streamline the new process. We're also gearing up for a crucial September strategy session to tackle impending 2025 regulations. Plus, I shared why I favor text-rich posts over visuals, focusing on the substance and fairness of professional content.

Without further ado, here’s more of what I’ve shared on LinkedIn:

Over at Rex Direct, we're tackling the challenges of new TCPA requirements by developing a new product that mirrors dynamic TCPA functionality but shifts more compliance onto the client, making it easier to implement and monetize. This plan will be evaluated against our current system through split testing to see which performs better for all stakeholders in the lead generation process.

We've been collaborating with various companies on navigating new TCPA regulations and are organizing an online meeting in September to discuss strategies and share insights. We invite others to join this conversation to prepare for the upcoming compliance changes set for January 2025. If interested, please comment on LinkedIn for further details and updates.

While photos enhance engagement, my LinkedIn posts are primarily text-focused, with few images of myself. I prioritize content over appearance, believing that professional value lies in work quality, not looks. This approach reflects my business principles, focusing on contributions and ensuring fair judgment by emphasizing the message rather than visual appeal.

Here’s What I Found Online Last Week

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Meet Jennine.

Jennine Rexon is the President of Rex Direct, a pioneering performance marketing agency established in 2001. Under her leadership, Rex Direct has risen to prominence as a top-tier lead generator across diverse verticals including home improvement, moving, legal, market research, health and wellness, travel and personal finance. Jennine's insatiable thirst for knowledge, coupled with her passion for technology and creativity, fuels her commitment to innovation. Beyond her professional pursuits, she finds joy in practicing Yoga, cherishing moments with her family, and doting on her loyal canine companion, RJ.