Rex Martech's Inaugural Client | Page 7

Welcome to week 6 of my business diary! Here, I’ll be sharing my journey of building Rex Martech from the ground up. You’ll get an insider’s view of the highs, lows, and everything in between—from achieving technical milestones to navigating legal and financial challenges.

Whether you’re an aspiring entrepreneur or simply curious, this will give you a raw, authentic look at the process of launching a tech startup.

In addition, I will also share my LinkedIn posts from the previous week (listed below). Feel free to join the conversations and express your thoughts.

If you enjoy the content, don’t forget to subscribe and share it with your network!

A Page From My Business Diary ~

As the sunlight streams through my window, I sit at my desk reflecting on another productive week for Rex Martech. Among the decisions I made last week, one stands out: Rex Direct is set to become our inaugural client, a milestone that signifies a pivotal moment in our journey toward launching Rex Martech into the market.

This strategic decision to migrate Rex Direct onto our platform serves a dual purpose. Not only will it provide us with a comprehensive real-world test environment, but it will also allow us to fine-tune our systems under actual operating conditions. This will help us identify and address any unforeseen challenges before we open our doors to a broader customer base.

Building a Pricing Model and Strengthening Foundations

Behind the scenes, our team is diligently refining our pricing structure. We're working to assign appropriate dollar values to our credits and align them effectively with our suite of validation services. Our aim is to create a pricing model that's attractive to potential clients while ensuring the long-term sustainability and growth of Rex Martech.

Part of this process involves not just setting prices but also determining the right pricing tiers and offerings. By transitioning Rex Direct as Rex Martech’s first customer, we will get the needed insights. This will allow us to better understand the actual costs of our validation process and see how the credit system compares in real-world conditions.

Rex Direct will serve as a baseline for evaluating our value proposition and how well the credit system performs.

So far, we’ve integrated over 14 anti-fraud and validation processes into Rex Validate, and this value proposition is directly tied to our pricing model. Both elements are interconnected, and Rex Direct’s onboarding will help shape our go-to-market strategy.

To support our financial operations, we've partnered with Stripe as our payment processing solution. Our developers are currently integrating their system into our platform, a key step in implementing our pricing tiers and facilitating seamless transactions for our future users.

As we approach our beta launch, I'm also turning my attention to the necessary legal groundwork. Drafting contracts, terms of service, and user agreements that will protect our intellectual property and set clear expectations for our clients from day one.

Ensuring Accuracy Through Parallel Testing

Once Rex Direct is fully migrated to Rex Validate, we’ll begin parallel testing. This involves taking the same data records and processing them through both the old and new systems to ensure consistent results. If there are discrepancies, it indicates an issue in the new system that we need to address.

I’m aiming to start this parallel testing within the next week to confirm that Rex Validate produces the same results as the old system, ensuring a smooth and accurate transition.

The energy within our team is palpable as we near these final stages of preparation. With the launch of our first product; we're also setting the stage for Rex Martech's entry into the competitive landscape of marketing technology.

Lessons from a SAAS Mentor (Bonus Content) ~

There's a saying that we stand on the shoulders of giants, learning from those who've paved the way before us. Recently, I discovered one such 'giant', Ryan Allis—an expert in SAAS business metrics, marketing, and organization. While his goal may be to sell his community, the insights he shares are invaluable.

As someone who has always relied on intuition rather than meticulous data analysis, his approach is a stark contrast to mine. Perhaps this intuitive approach has hindered my success to some extent, but it's also an integral part of who I am as a leader.

His teachings offer more than just metrics—they provide direction and guidance for navigating the uncertainties of building a SAAS company. While I may not follow every piece of advice, having a reference point cannot be overstated.

I wanted to share this resource with my network. Whether you're in software development or another field, his insights can benefit any business.

Catch My Latest Posts From LinkedIn ~

1. Industry Giants Dictating the Shift Towards One-Buyer-Per-Record

2. A Farm Adventure: Crops, Cultures, and Connection

3. AI Headshot Experiment: Creative Liberties Included

Meet Jennine ~

Jennine Rexon is the President of Rex Direct, a pioneering performance marketing agency established in 2001. Under her leadership, Rex Direct has risen to prominence as a top-tier lead generator across diverse verticals including home improvement, moving, legal, market research, health and wellness, travel and personal finance. Jennine's insatiable thirst for knowledge, coupled with her passion for technology and creativity, fuels her commitment to innovation. Beyond her professional pursuits, she finds joy in practicing Yoga, cherishing moments with her family, and doting on her loyal canine companion, RJ.