What We Found Through Parallel Testing | Page 9

Welcome to week 8 of my business diary! Here, I’ll be sharing my journey of building Rex Martech from the ground up. You’ll get an insider’s view of the highs, lows, and everything in between—from achieving technical milestones to navigating legal and financial challenges.

Whether you’re an aspiring entrepreneur or simply curious, this will give you a raw, authentic look at the process of launching a tech startup.

In addition, I will also share my LinkedIn posts from the previous week (listed below). Feel free to join the conversations and express your thoughts.

If you enjoy the content, don’t forget to subscribe and share it with your network!

A Page From My Business Diary ~

In this piece, I’d like to share some insights from our recent parallel testing with Rex Validate.

We’ve been running all active campaigns simultaneously through our internal system and Rex Validate’s customer-facing platform.

The goal? To pinpoint any discrepancies between the two systems and understand why they differ—whether those differences are intentional or need alignment.

Through this process, we discovered some unique logic adjustments in our internal system that we’d overlooked when building the external platform. These small but significant tweaks had evolved over time, based on real-world client experiences.

Each adjustment was carefully crafted from direct feedback about what leads convert into actual sales, and we cross-referenced these results with our original campaign setups.

Over time, we fine-tuned the way Rex Validate interprets third-party tool responses, making it more attuned to the actual needs and results of our clients.

What Makes Rex Validate Unique

Now, anyone can integrate validation and fraud detection tools, but we’ve perfected the results using real-life client data. Each response and tweak is grounded in actual performance, meaning Rex Validate doesn’t just aggregate tools—it interprets them to deliver campaign-specific, industry-specific insights that enhance performance.

It’s a unique value born from experience, beyond what any tool alone can deliver, and we’re excited to keep refining it through this testing process. I'm thrilled with these findings!

My next step is to focus on getting the word out about how transformative this product can be for lead generation companies, which means diving into sales and marketing strategies. In the upcoming edition, I’ll also share insights on the tools I tested—what worked, what didn’t—so stay tuned for next week’s page.

I'll be participating in the ActiveProspect Webinar tomorrow, Wednesday, Nov 6th (2 PM EST). It’s all about innovation and thriving in the lead generation industry during the legislation transition. If you've been finding my insights helpful, this is an opportunity to hear more about them and ask questions!

You can register through the link provided below.

Catch My Latest Posts From LinkedIn ~

1. Rex Validate’s Three Core Pillars

2. About ActiveProspect’s Upcoming Webinar

3. The A.I. Tool Testing For Search & Social Media Campaigns

Meet Jennine ~

Jennine Rexon is the President of Rex Direct, a pioneering performance marketing agency established in 2001. Under her leadership, Rex Direct has risen to prominence as a top-tier lead generator across diverse verticals including home improvement, moving, legal, market research, health and wellness, travel and personal finance. Jennine's insatiable thirst for knowledge, coupled with her passion for technology and creativity, fuels her commitment to innovation. Beyond her professional pursuits, she finds joy in practicing Yoga, cherishing moments with her family, and doting on her loyal canine companion, RJ.